Niki Elliott Portfolio
Communications • Marketing • Brand Strategy

Niki Elliott

I build bold communication strategies, sharp brand stories, and polished campaigns that actually move people.

Equal parts strategy and style, I create work that feels beautiful, clear, and impossible to ignore.

Creative Strategist

Messaging, campaigns, digital content, events, and storytelling with taste.

Brand storytelling
Social media strategy
Website + SEO
Campaign execution
Creative direction
Audience engagement

Multi-channel campaigns across 8+ centers

In-house execution replacing outside vendors

SEO-driven website and blog content

Cross-functional storytelling, events, and outreach

Turned fragmented efforts into a unified communication strategy

About

Pretty is nice. Effective is better.

I’m a communications and marketing professional with a love for strong messaging, clean design, and strategy that actually holds up under pressure.

My work spans digital campaigns, content strategy, website optimization, social media growth, event promotion, internal communications, and storytelling that helps organizations look sharper and connect more deeply.

I like building systems, refining brands, and taking scattered ideas into something polished, intentional, and memorable.

Signature Case Study

Social Media Growth Strategy

A strategic shift from random posting to a polished content system designed to strengthen visibility, improve engagement, and build a more recognizable voice.

The Situation

The brand had meaningful work to share, but the digital presence lacked consistency, structure, and a strong point of view. Content existed, but the strategy behind it was fragmented.

The goal was to create a system that felt elevated, intentional, and capable of supporting growth across platforms.

The Objective

  • Build a consistent and recognizable voice
  • Increase engagement and brand visibility
  • Support campaigns, hiring, and storytelling
  • Create a strategy that could scale

1. Built a Content System

Created clear pillars and repeatable themes so the strategy could breathe and grow instead of running on last-minute ideas.

2. Refined the Brand Voice

Aligned tone, visuals, and messaging so every post felt part of the same story instead of a pile of unrelated updates.

3. Leaned Into Video

Shifted toward short-form content that felt more human, more engaging, and a lot less forgettable.

4. Designed for Each Platform

Built content around how people actually use each channel instead of posting the same thing everywhere and calling it strategy.

Execution

  • Built content calendars
  • Wrote captions and campaign messaging
  • Designed graphics and creative assets
  • Filmed and edited short-form video
  • Collaborated across teams and priorities
  • Adjusted strategy using performance insights

Impact

  • Created a clearer and more cohesive brand presence
  • Improved consistency across channels
  • Increased value of social as a communication tool
  • Built a system that could scale over time
  • Reduced dependence on outside support
Additional Work

Selected Projects

Preventive Care

Cancer Screening Campaigns

Clear, bilingual campaigns that made complex health information easier to understand and act on.

  • Digital + print assets
  • Patient-friendly messaging
  • Targeted outreach
Student Health

School-Based Health Marketing

Campaigns that increased awareness and reduced barriers for students and families.

  • Brochures + signage
  • Family-focused messaging
  • Event support
Digital

Website + SEO Strategy

Optimized web content to improve clarity, navigation, and visibility.

  • SEO-driven pages
  • Stronger CTAs
  • Analytics-informed updates
Events

Mental Health Pitch Competition

Promoted a student-led event centered on voice, impact, and community connection.

  • Event materials
  • Outreach strategy
  • Story-driven messaging
Brand

Annual Report Storytelling

Shaped messaging and structure for polished, high-impact reports.

  • Narrative development
  • Impact storytelling
  • Brand consistency
Fundraising

Donor Campaign Messaging

Created clear, compelling content that connected mission to giving.

  • Campaign messaging
  • Cross-channel alignment
  • Donor engagement
Visual Work

See My Visual Work

A collection of design, campaigns, and content that bring strategy to life.

View My Visual Work
Contact

Let’s build something sharp, strategic, and impossible to ignore.

I’m ready for the next chapter—one where strong ideas, strong execution, and strong aesthetics all get to sit at the same table.